Principal and Founder
Jing Gu – Principal and Founder
As a co-founding director of WinEx Chartered Accountants, Jing Gu is passionate about serving our clients. She focuses on making a real difference by providing value and expert professional advice to ensure client satisfaction.
Jing has over 15 years’ experience in providing corporate advisory services and tax consulting to our personal and business clients. She brings a broad range of expertise that includes ensuring start-up business clients are structured correctly for taxation purposes, their assets are protected, and tax obligations are accurate.
Jing has a hands-on-approach and takes an active role in the strategic development and growth of the business and the team with structured continuing professional development.
Jing’s love of learning has been fundamental to keeping up to date with constant changes to tax legislation and the SME business environment. That’s why she enjoys providing our clients with strategic planning, tax structure and relevant advice on the tax implications of particular structures.
Combined with this is Jing’s meticulous, ethical and proactive client-centred approach. She is dedicated to high-quality advice to ensure we provide reliable and valuable advice to help our clients achieve their outcomes.
Jing holds a Bachelor of Business (Accounting) from Monash University and is a Certified Practising Accountant with CPA Australia. She is a registered Tax Agent with the Tax Practitioners Board and a Fellow of the National Tax & Accountants’ Association.
Principal and Founder
Flora Liu – Principal and Founder
As a co-founding director of WinEx Chartered Accountants, Flora Liu is passionate about delivering understandable, “down to earth” tax compliance knowledge with professional taxation advice to clients, to help grow their business.
She believes using straightforward language, instead of complicated tax law jargons, helps build long-term client relationships, which is the critical success factor of the WinEx Chartered Accountants.
Flora has over 15 years’ experience in providing corporate advisory services and tax consulting to personal and business clients. She brings a broad range of expertise and takes an active role in the daily practice operation and growth of the business.
Flora’s professionalism, in-depth experience, meticulous attention to detail and the willingness to listen to our clients’ needs is the key to creating the best solution for each client.
Combined with this is Flora’s unique problem-solving skills, which she uses to help the company’s small to medium clients. Her focus is to provide the right tax planning solutions to successfully manage their business operations, cash flow forecasts and budgets.
Flora holds a Bachelor of Business (Accounting) from Monash University and is a Chartered Accountant with Chartered Accountants Australia & New Zealand. She is also a registered Tax Agent with the Tax Practitioners Board.